Prototyping the Process…

*I created this using Photoshop Express, Photoshop Mix, and Photoshop Sketch

I’ve been reading Adam Savage’s book, Every Tool’s a Hammer. I can’t begin to tell you how much I’ve been enjoying it. It’s not uncommon for me to be juggling 3 books at any given time within my daily reading rotation; reading from one in the morning, reading a chapter or two from another book on my lunch break, and ending the day reading from an entirely different book before I go to bed.


What is uncommon for me, though, is becoming so enamored, so engrossed with “one” book that I give it my exclusive reading attention. This is exactly what’s been happening with Savage’s book. Every time I open my Kindle, I immediately tap on it without a second thought.

I’ve tweeted so many evocative nuggets of wisdom from it, I joked that I might end up tweeting most of the book (see below, lol):

But, seriously… I might…


I read the following passage last night:


“Creation is iteration. Your job as a creator is to take as many wrong turns as necessary, without giving up hope, until you find the path that leads you to your destination.”


“Creation is iteration”. That line has been reverberating in my head since I read it.


What I love about the word “iteration” is that it is expressive of an analytical ambiguity.


“Iteration” is repetitious. However, it is not the repetitive monotony of an assembly-line task performed identically ad infinitum. “Iteration” is a procedural searching. It is the fine-tuning of a computational curiosity, a continuous re-considering.


“Iteration” is problem-solving…


At first glance, this isn’t necessarily a revelatory concept. We are used to and well-aware of prototypes and prototyping. We have grown accustomed to “beta-testing”, especially in terms of “what” we make. But, “the process” by which we create is also a prototype. Our methods and mediums, themselves, are perpetually in “beta”.


In other words, it’s not only the “products” of our creativity that require iterative problem-solving. Sometimes, it’s our actual creative process that is “the problem” that needs solving.


For the past year I have devoted nearly all of my creative free time to videography and podcasting. Learning these mediums has been a fruitful endeavor. It’s unlocked parts of my creativity that had become dormant, and its revealed forms of creativity I didn’t know I had access to. However, the process of filming and recording is time consuming. Setting up takes time. Adjusting the set-up to get it “just right” takes time. Recording and filming – trying to find just “the right take”, takes time. And, editing take A LOT of time.


The amount of time I have available to create has diminished substantially. At the moment, I only have small isolated windows in which to “make”, which makes it almost impossible to create videos and podcasts in the the way that I have been for the past year. If I want to continue, I will have to prototype a new process. I will have to find a new iteration of my creative process.


Truth be told, I haven’t quite solved that problem yet. But, I have started prototyping new paths for my creative expression. I’ve begun dabbling in different artistic mediums that are more accommodating to my patchwork schedule of free time.


As Gary Vaynerchuck says, “Creative people can be creative anywhere, and the most creative people do it where no one else has tried before.”


I’ve started doing some collage art (you can check out my Instagram to see some examples or you find some here, here, and here). I’ve also started writing and blogging more. And, I’ve begun experimenting with what I guess you could call a kind of graphic designing. I’m finding ways to be creative regardless of my circumstances. I’m finding ways to make it work. Maybe you could say that I’m finding ways to make “making” work.


Evernote has been instrumental in allowing me to work on essays and blogs from any where and at anytime; while I’m at work, whenever I have a random thought, or when I manage to find a free moment. I’ve also begun integrating apps like Photoshop Express, Photoshop Mix, Photoshop Sketch, and Adobe Capture into my creative tool belt. They give me the flexibility to create, and iterate, when the only thing I have access to is my phone.


The process isn’t perfect but, no process ever is.


I haven’t solved all the problems or worked out all the kinks, but we never really do.


Often, the best solution is simply working towards “successively closer approximations”…

2 Comments

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